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  • Living in harmony
    Nutrition Health Sustainability The german art of breadmaking
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  • Our bread
    Classic
    Wholegrain rye bread Dark rye bread Pumpernickel bread sourdough rye bread
    Superfood
    Wholegrain oat bread Flaxseed bread Wholegrain bread plus Sunflower bread Chia bread Seed bread Vitamin bread
    Protein
    protein bread Protein bread with carrots
    Gourmet
    Eight grain bread
    Organic
    ORGANIC WHOLEGRAIN RYE BREAD ORGANIC SPICY BREAD ORGANIC multigrain BREAD organic spelt bread organic flaxseed bread Organic Pumpernickel
    glutenfree
    Rice bread with sunflower seeds gluten free Rice bread box
    Convenience
    6 VARIETIES WHOLEGRAIN RYE BREAD Wholegrain Oat Bread Wholegrain for Children
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Company history

From gingerbread
to ryebread

A company’s history is, in reality, its biography. Often chance and circumstance have a role to play in that history:
in PEMA’s case, that we bake wholegrain rye bread can be traced back to a translation mistake.

 

Leupoldt gingerbread
PEMA Shop

The confectioner Heinrich Leupoldt heard about the sale of equipment from a gingerbread factory located not far from Weissenstadt, in the town of Münchberg. He was puzzled as to why he had never heard of this factory but went to look at the equipment for sale. He was more surprised that he could not find any gingerbread there at all but rather a very dark bread, which was in fact Pumpernickel or Rye bread. It was because of this sale that PEMA began making Pumpernickel and wholegrain rye breads.

 

PEMA means Lotus Flower in Tibetan: the lotus flower is the symbol of purity, making it the perfect name for our additive-free breads.

old confectionery building
The Leupoldt confectionery and gingerbread shop

Development
and innovation

In 1954 Heinrich Leupoldt developed a completely new pasteurisation and packaging system, allowing the shelf life of our breads to be significantly increased without the need for additives or preservatives. We still use these innovative techniques to this day, enabling us to distribute our breads through the wholesale system rather than delivering them to individual retailers.

 

Franz H. Leupoldt joined the family business in 1960 and little by little began automating the entire production process. In 1992 his wife, Dr. Laura Krainz-Leupoldt began modernising the company, focusing on new target groups and building an internationalisation strategy.

 

In 2020 Franz H. Leupoldt and Dr. Laura Krainz-Leupoldt began re-structuring the company in response to new and changing markets by installing a cross-generational management team, ensuring that society’s newly found health-awareness and appreciation of regional products corresponds to PEMA’s traditional corporate identity of ‘Living in Harmony’.

 

Commitment

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PEMA Logo

PEMA Vollkorn-Spezialitäten KG
Goethestraße 23
95163 Weissenstadt / Germany

 

Phone: (+49) 0 92 53 / 89-0
pema@pema.de

 

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