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The White Cube

an inspiration

Education requires inspiring spaces. The White Cube was designed as a place of further development not only for our employees but for anyone interested in our presentations on health, ethics and art.

 

“Even whilst at school I was drawn to artists who were inspired by simplicity.  My Latin lessons impressed upon me Vitruvius’ thoughts on great architecture: ‘fimitas’ (stability), ‘utliltas’ (usefulness) and ‘venustas’ (beauty). For Vitruvius, Form, function and beauty were the essential principles which bring a clear and harmonious system to architecture.  These principles, coupled with the economic and ethical background of Leon Battista Alberti, shaped the ideas behind the construction of ‘Der Weisse Kubus’ (The White Cube).“ 

 

Dr. Laura Krainz-Leupoldt

Urbanscreen

For the White Cube’s inauguration in 2016, we commissioned the projection artists Urbanscreen of Bremen to create truly poetic projections.
While the west side of The White Cube is fully glazed, the south face has a smooth white surface that Urbanscreen artistically filled with light and life, as documented by these vivid photographs.

 

A SPACE RESERVED FOR ART

The unobtrusive neutral space in the White Cube is the ideal place to exhibit contemporary art. The purity and simplicity of the space ensures that the artworks can be appreciated without any interference or distraction from the room itself.  In The White Cube artworks can remain timeless and enduring. Our site-specific architectural concept is inspired by contrasting influences. It changes from representations reminiscent of rooms to almost illusory ideas of space.

 

Follow the link below for a short film about the White Cube and Urbanscreen’s projection-art installation:

film
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PEMA Vollkorn-Spezialitäten KG
Goethestraße 23
95163 Weissenstadt / Germany

 

Phone: (+49) 0 92 53 / 89-0
pema@pema.de

 

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